Reddit at Cannes Lions 2022

Cannes, France

2022

Industry: Tech + Advertising

Agency: Giant Spoon

Environmental design team: myself, Kristina Soteri, Kayleigh Cowart. Art Director/graphics: Thanh Ly. Creative/copy: Tommy Dudley. Production Lead: Hazel Encarnacion. Executive creative director: Monica Herman. Photo: STS Photo & Video

Fabrication: Exprim

For Cannes 2022 Festival of Creativity, Reddit took over a two-tier tent facing the French Riviera. With travel, curiosity, and Reddit’s unique quirkiness as the inspiration, this activation is called Reddit Explorer’s Club. Visitors were welcomed with a check-in lounge, a ground floor chock full of fun discoveries, 3 themed meeting rooms for C-suite guests, and a second floor with a bar, stage, and fully open view of the French Riviera.

Site: Near the Palais des Festivals on the Croisette

The two storey tent sits right at the plaza just steps from the French Riviera, offering attendees magnificent views directly from the space.

Renders

The attendee experience kicks off through a large facade that boast’s Reddit’s iconic “Snoo” mascot as the entry portal, and themed “Traveler’s Lounge” on the inside. Floor 1 housed the main exhibition space and themed C-suite meeting rooms. Floor 2 holds the main stage, bar, and large gathering are with a clear view of the Riviera.

Main entryway facade with “Snoo” shaped portal, Reddit-owned graphics, side exit to staircase, and the “Traveler’s Lounge” on the inside
On the side of the facade, an interactive voting panel on the Reddit thought of the day
Floor 1: Den of Discovery. The main interactive area full of nuggets that showcase Reddit’s quirky and unique platform.
Cartography corner interactive
Meeting Room “Ocean”
Meeting room “Desert”
Floor 2: French Riviera Observation Deck + Bar. Premium river-front view, with lounge seating, a bar, and the main stageription goes here
Floor 2 entrance and main stage