Amazon Prime Video FYC House 2023
Los Angeles
2023
Industry: Entertainment
Agency: Cartwheel & Co.
Environmental Design: myself, Susan Houmes. Graphics: Emily Alley. Design Director: Stephanie Dally. Production: Mark Dalhausser.
Prime Video’s 2023 Emmy FYC destination gives voters of the Television Academy and other entertainment industry guilds an opportunity to connect with its roster of highly rated programs. To cultivate an appreciation for the art of making television, this activation tells the story of how each creative craft plays a part in turning ideas into TV. I designed spaces to engage attendees in the crafts of writing and video effects in addition to entrance touchpoints that kicked off the immersive experience.
Site: Hollywood Citizen News, Los Angeles
The entire activation took over the historic building from the entrance and staircases through to the main exhibition space and stage. Featured in the experience were builds featuring the various IP promoted by Prime for the year.
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Render: Welcome area / entry hall poster gallery
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Render: Entry hall screen gallery
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Render: Screen Gallery installation
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Render: Video Effects space
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Render: Writing space
The Welcome & registration hall was the first point of interaction for Television Academy guests to connect with Amazon Prime’s content, featuring freestanding posters and digital content on gallery walls. Once indoors, the flex space screen installation showcased scenes from a different show throughout each day. Writing featured an overhead series of hanging light bulbs over a writer’s desk, and projections of scripts and screenplays for each show. Visual Effects allowed guests to put themselves in digitally created scenes.
The rest of the experience featured installations for Prime shows such as Marvelous Mrs. Maisel, A League of Their Own, Daisy Jones & the Six, and more.
