Amazon Prime Video FYC House 2022

Los Angeles

2022

Industry: Entertainment

Agency: Giant Spoon

Environmental design: myself. Design lead: Claire Thompson. Signage: Skye Genesis. Executive Creative Director: Monica Herman.

Amazon Prime’s FYC House returned in 2022, held at a private mansion in L.A. This tea room is one main section of the overall activation, named “The Studio”, and is themed on the Amazon Prime mini-series A Very British Scandal. With the series based on the tumultuous marriage of the Duke & Duchess of Argyle in the UK during 1960s, and the secrets written in the Duchess’ diary, the call to action for guests was to snoop around and find “easter eggs” related to the scandal.

Site: Private Mansion

Prime Video’s 2022 Emmy FYC destination gave voters of the Television Academy and other entertainment industry guilds an opportunity to connect with its roster of highly rated programs. After 2 years on hiatus due to the pandemic, the first IRL event came back, set in a sprawling private residence where every spot was taken over by one of Prime’s IP activations and branded touchpoints.

Moodboard

I drew inspiration from the main protagonist’s own writing and the styling of the era. The “scandalous” tea lounge was filled with “easter eggs” to snoop for by rifling through nooks and crannies hidden throughout the space.

The AVBS lounge consists of two spaces: an opulent gilded photo moment upon entering, and the main black and white tea lounge.

Renders

The first touch point of The Studio was the gilded mirrored photo moment, which I designed with inspiration from the Duchess’ opulent parties. The tea lounge is designed with large scrawlings I pulled from her journal and plastered throughout the space with just enough legibility, and the space is styled with elegant black and white furniture and decor of the era.

Additional touchpoints I designed are an IP photo wall in the mansion’s vestibule, and the TV tarot patio space.

  • Entrance vestibule with IP photo wall

  • Entrance into A Very British Scandal “The Studio”

  • Gilded photo moment with elegant styling, throwback camera and photo hanging display

  • Gold curtains and a white chaise lounge with mirrors for opulence

  • Attendees are invited to stop and take a photo before entering the tea lounge

  • The tea lounge filled with scandalous scribbles and easter eggs to snoop for

  • The tea lounge filled with scandalous scribbles and easter eggs to snoop for

  • Tea lounge

  • Snoop around the Duchess’s desk and shelves, and enjoy tea service

  • The TV tarot patio, scaled down from original design