Moet & Chandon NBA Collection by Just Don

Los Angeles

2023

Industry: Beverages + Sports

Agency: INCA Productions

Environmental and all graphics: myself. Director: Allyson Higgins-Halfpenny. Executive Producer: Katlyn Flaherty. Experiential Coordinator: Ashley Holland. Producer: Lauren Williams

Fabrication: Honey Badger Fabrication

Moët & Chandon is the official champagne of the NBA. To celebrate the launch of the “Just Don” collection by Don C, we converted the tennis court at the famous Sheats Goldstein residence into a neon glowing basketball court with custom backboards as the setting for a special dinner for Don C and friends. Additionally, branded touchpoints were added throughout the activation areas of the site and included a lower level afterparty.

Site: Sheats Goldstein Residence, Los Angeles

You may have guessed it…this is the famous house featured in The Big Lebowski movie. It also served as the site for this event, where the guest-only dinner party and basketball activities took place on the court above. Down below in the private bar was the space for the after party.

  • Rendering: Neon basketball court setting

  • Rendering: the dinner table and L.A backdrop

  • Rendering: dinner table overhead

  • Graphics: special brand partnership backboard graphic

  • Graphics: special brand partnership backboard graphic

  • Render: on-court photo moment with special bottle design and ball display

  • Render: mock of after party entrance with special brand partnership hoodie, bottles, and ball display

  • Render/mock: driveway entrance

The Setup

The Moet & Chandon branded court was accented with LED-glowing lines & illuminated display pedestals showcasing the Just Don collection champagne bottles and Moet’s black basketballs. A dunking stunt group performed for the guests on the co-branded backboards.

At the property entrance featured a glowing pathway with bottle and ball displays, down to the bar where guests snapped a photo against the special edition co-branded merch display. Basketball pyramid sculpture created by experiential coordinator Ashley Holland.