Company/Agency: VICE Media Group
Adidas’ FORUM campaign partnered with VICE Media Group to revitalize key community spaces in need in NYC and Los Angeles, supporting local culture and putting community first. In LA, the Graff Lab was the site of a revamp through the Adidas FORUM brand activation - supporting the local Pico Union breakdancing and arts community with new equipment while partnering with graffiti artist/muralist Aila One for original tagging.
Serving the community of Pico Union in Los Angeles, the Graff Lab provides a creative space for graffiti, murals, and the performing arts. (site highlighted in blue)
Sourced items for the revitalization and brand activation to be branded with Adidas FORUM and tagged by artist AilaOne
Artist AilaOne created a mural on-site exclusively for Adidas FORUM. Using Adidas’ FORUM blue as the primary ground color, these mock-ups of the revamp elements illustrate how bits of Aila’s mural may be applied to each.
The breakdancing workshop and brand activation elements are set up on the Graff Lab’s basketball court
Kids breakdancing brand activation: the completed elements and event shots
Signage for the NYC activation located at King Towers in Harlem. Includes event QR code sign, and welcome/instructional signs for guests
