Reddit Explorer's Club @ Cannes Lions 2022

Company/Agency: Giant Spoon

For Cannes 2022 Festival of Creativity, Reddit took over a two-tier tent facing the French Riviera. With travel, curiosity, and Reddit’s unique quirkiness as the inspiration, this activation is called Reddit Explorer’s Club. Visitors were welcomed with a check-in lounge, a ground floor chock full of fun discoveries, 3 themed meeting rooms for C-suite guests, and a second floor with a bar, stage, and fully open view of the French Riviera.

Creative/Design Team: myself, Kristina Soteri, KayLeigh Hill, Thanh Ly, Tommy Dudley

Stay tuned. More images coming soon!

Main Entrance | Graphic Facade

Features entryway in the shape of Reddit’s mascot “Snoo”, Reddit-owned graphics, side exit to staircase, and themed “Traveler’s Lounge” on the inside

Image credit: via Linkedin

Billboard Wall

Billboard wall featuring Reddit-style posts that visitors can up/downvote, and upper level outlook facing the French Riviera

Image credit: via Linkedin

Floor 1: Den of Discovery

The main interactive area includes a plethora of nuggets that showcase Reddit’s unique position in tech and social media

Image credit: via Linkedin

Floor 2: French Riviera Observation Deck + Bar

Premium river-front view, with lounge seating, a bar, and the main stage

Image credit: via Linkedin

Interior Floor/Flow Plans

After entering through the exterior Traveler’s Lounge check-in space, Floor 1 features the three themed “Basecamp” meeting rooms (Desert, Ocean, and Mountain) and main interactive area Den of Discovery. Floor 2 features the main stage The Drum, a carpeted lounge with greenery, and the view of the French Riviera.

Renderings: Basecamp Meeting Rooms

Each themed meeting room features a mural, flat screen, storage cabinet, and A/C unit

Renderings: Floor 2 Lounge

View of the lounge seating featuring highboys, greenery, and the main stage The Drum

Renderings: Floor 2 Stage

The Drum stage area is themed around throwback radio equipment, with seating for multiple speaking guests

Renderings: Floor 2 Overlook

Lounge setting with bar and a large open view to the French Riviera